Have you been hearing about digital marketing these days a lot? With the expansion in technology and media life, there is a spike in jobs & working in digital marketing i.e this has increased Digital Marketing Agency in India. Coming down to its definition, What do you understand about the term digital marketing?
Digital marketing is a new boon in today's trend. Firstly, let’s understand the history and from where digital marketing has made its footprint. Any GUESSES on how and when digital marketing started? Just a hint it didn’t start with mobile, apps, ads, or blogs. Give it a try now !!!
The real sense of digital marketing started way back in 1894 when Italian inventor Guglielmo Marconi invented the first radio.
Yes, this made the first step in the field of digital marketing. You might be surprised after knowing this because you might be thinking of digital marketing involved with the internet but this is not true.
Digital Marketing Definition?
Ok !!! Let's clear up your confusion over digital marketing…. It is a means of delivering advertisements through digital channels.
In simple words, Digital marketing is the process of promoting any products or services with the use of digital media. As it involved the use of electronic devices, So Radio took the lead in digital marketing. Are you looking for the best digital marketing company in India to expand and grow your business? Then hire Promotion4u as your one-stop marketing solution.
Why is digital marketing important?
Do you still remember those billboards and hoarding on the roadside? This was the way of advertising your brand to the public. There are some big brands that even started a billboard war like Audi and BMW.
Various digital Marketing Agencies in India spend lots of money on billboard advertising which hardly fetches any good results in the market. But sooner or later, This advertisement collapsed and companies started promoting their brands via an online platform.
What benefits of Digital Marketing?
Digital marketing comes with various advantages that have made multiple brands and businesses grow their presence across online platforms.
Highlighting some of the main benefits of digital marketing i.e.
- Growing visibility across the globe
- Marketing to a specific targeted audience
- Increased ROI & performance
- Easy to trackable & measurable results for better performance
- Highly interactive way of promoting digitally
- Improved Conversion Rates
- Scope of A/B Testing
- Easy to connect and win customer loyalty
- Higher engagement with the target audience
How to do Digital Marketing?
Want to grow your digital marketing company in India? If yes, then you need to check these steps on how to do digital marketing.
The key steps to do digital marketing are:
- Define your clear goals.
- Set your niche target audience.
- Plan a budget for the business to grow across different media channels.
- Optimize organic & paid growth strategies.
- Create content that connects the brand message with the audience.
- Plan keywords for better SEO ranking
- Manage and monitor social media performance
- Plan a blogging strategy for better SEO ranking
Why did companies start switching from offline advertisements to online advertisements?
The main reason for switching to online advertising was cost-saving. Offline ads include the huge cost of installation of billboards whereas no such cost is incurred in online advertisement.
This has boosted multiple digital marketing agencies in India. Advertisement helps a lot of brands and businesses in growing their visibility globally. If you are planning to collaborate with a digital marketing company in India to grow your business then feel free to connect with Promotion4u.
Do you think advertising in the newspaper is profitable?
Very few people are reading newspapers today and rather they read newspapers for news and the latest updates. They would skip the advertisement in the newspaper. Adding to it, People use a mobile app and get all their required updates.
Thinking of technology expansion there would be a time when every work is done automatically just like a self-driving car. We are not far from this like Google, Apple, Elon Musk and more people are working on this.
As everything seems to go digital which brings out a great scope in the field of digital marketing. Most companies are these days hiring digital marketers in order to stay ahead of their competitors.
There are 2 main parts of marketing i.e online marketing and offline marketing. Online marketing is a type of marketing in which we promote goods and services through online media platforms such as ads, blogs, social media, etc.
Whereas in Offline marketing we promote offline i.e newspapers, billboards, pamphlets, etc. There are 7 main categories of digital marketing such as -
Types of Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing (SMM)
- Pay Per Click Advertising (PPC)
- Affiliate Marketing
- Email Marketing
- Inbound Marketing
Search Engine Optimization (SEO)
It is a way or process by which you can optimize your website to rank higher in search engine results pages (SERPs), this helps in increasing the reach of your business and also increases the amount of organic traffic coming to your website.
What’s that organic traffic?
Well, organic traffic is the free traffic that comes to your website when you optimize the content on your website such as On-page SEO techniques and Off-Page SEO techniques
Is there anything called paid traffic?
Yes, you are thinking right.
When you run ads for your products, services, and landing page then that traffic coming by clicking on the ads is the paid traffic. The name is so because you have paid money for running advertisements. So now, let's get back to the SEO techniques that will fetch you more traffic to your website. It includes:
On-Page SEO
This type of SEO technique focuses on optimizing the content existing “On the page” of a website. This involves keyword research for particular content and then working on search volume to get traffic to the user's website. This helps in ranking higher on search engine results pages. ALT tags, Meta description, internal linking, and more. Just relax, we will be discussing all these in our coming articles just stay tuned.
Off-Page SEO
This type of SEO technique focuses on all the activities which take place “Off the page” when optimizing a website. It mostly includes networking i.e If a higher authority publishers link to your website then Google will recommend your website over others and thus you stand a better chance to get a higher ranking on Google, this is called a backlink.
Get your SEO solution with Promotion4u - a reliable SEO company in India. A backlink is a link-building technique that helps in optimizing your website in SERPs. A quality backlink from a high domain will surely help your website.
Content Marketing
Do you think you have good writing skills? This is the right platform for you. Content Marketing is defined as a way of creating valuable and informative content which attracts your audience.
In the field of Digital Marketing, Content is King. Content marketing strategies play a vital role in any business and if the content is more engaging to the audience then it will bring in more sales and engagement.
Social Media Marketing
You must have used Instagram, Facebook, Linkedin, Twitter, and many other social media platforms. Have you ever thought about how many users are on Facebook, Snapchat, or any social media platform? That’s really a huge audience.
Thinking of increasing your business reach, what about promoting your business through social media? Yes, you can do this. As there is such a huge audience it will definitely be a great opportunity to expand your business online.
Social Media Marketing is one of the best platforms where you can create brand awareness and promote your brand message with your target audience through different social media channels. This helps in driving more traffic and generates leads for your business.
You can easily build your social media presence by hiring Promotion4u for your social media services as Promotion4u provides the best Digital Marketing Agency in India.
Pay Per Click Marketing (PPC)
When it comes to PPC, it is defined as the process of generating targeted traffic to your website for increasing sales or visitors, where the amount is paid to the publisher every time your ad is clicked. These days a commonly used PPC is Google Ads.
It gives a section to place your ad in the search result and when a user clicks the ad then they have to pay the amount for it. Promotion4u has excelled in the field of PPC and have driven high-performing results to 10x your ROI and is one of the best digital marketing company in India. Every social media platform runs paid ads to generate more business for people out there.
Affiliate Marketing
I’m sure you have seen people promoting some products or services, this is affiliate marketing. In this, you get a commission for promoting any brand products or services. This includes -
- Posting affiliate links such as Amazon, Flipkart, etc.
- Hosting video ads on Youtube Partner Program, and many more.
Email Marketing
Companies use Email Marketing as a way of communicating with their audiences. It is used to promote content, give discounts, inform about events, and many more details.
If Email Marketing is done properly then for sure it will fetch good results in sales figures.
Emails that are preferred in an email marketing campaign are -
- Welcome Mails
- Newsletter
- Blog subscription
- Loyalty Programs
- Event Invitation
- Follow-up Mails to download something
- Tips or guidance emails for customer engagement
Inbound Marketing
Inbound marketing alludes to the philosophy where you draw in, connect with and enchant your clients at each phase of purchasing an item or administration.
It can be done by following the above-mentioned strategies such as content marketing, SEO, SEM, Branding, and many more. Hire the best digital marketing agency in India i.e Promotion4u that will help in generating more business and traffic for your brand.
This enhances the experience of the customer and brings customer loyalty to the company or organization.
Some examples of inbound marketing versus traditional marketing are as follows -
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact vs. spam mailing
What’s the role of a digital marketer?
Have you ever wondered who writes text and plans content for display ads on youtube, google? Who improves search engine ranking? All these tasks are performed and maintained under the guidance of the digital marketer.
This is just a small list. A digital marketer performs many more tasks such as measuring traffic coming from organic search and paid search, handling social media platforms and managing all digital activities, and looking at how to grow the business.
Digital marketers perform brand awareness and lead generation through all digital platforms and also carry out all the marketing roles today.
Why is Digital Marketing of much value to a company?
These days offline marketing is still looking for more sales and profit. Rather, the cost incurred in offline marketing is very high like door-to-door selling, billboards, and many others.
With the latest advancement in technology, people are relying more on technology. Almost everyone has smartphones and televisions in their homes. This brings a gap to fill for offline marketing.
In Offline marketing, you cannot determine whether the sale appeared because of the advertisement in the newspaper or billboard whereas, in Digital marketing, you can measure ROI and analyze all the records through Analytics software.
Digital marketing helps a company or organization to easily connect with its audience across the globe and the cost of running this service is comparatively low.
Through digital marketing, you can keep a check on your content, make a track record of which ad is performing well, help in generating leads, easy to handle customers from one place, and many more. These are the reasons why all companies are going after Digital Marketing !!!
Conclusion
I know this was something big to digest for a beginner !!! Of course, there is a big career opportunity in this field and for sure no one would like to miss this opportunity.
Digital Marketing is going to be the trend in the industry and even big companies are hiring digital marketers so that they can reduce their offline marketing costs and take advantage of technology to boost their sales and increase their reach.
Want to promote and expand your business online? Hire Promotion4u - The best Digital Marketing Agency in India. Need any help or have a query regarding digital marketing then feel free to drop down your message, I would be lucky to assist you.
